Books by Daniel Paisner
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive AdvantageAvailable in: Paperback, Hardcover
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:
- Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
- Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
- 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
Daymond John was inexperienced. He was uneducated. With no formal business training to speak of, he was just a hustler from Hollis with a pipedream of making it big. That was all before he turned the world of fashion on its head. And now, more than a decade after FUBU's wildly successful launch, founder and CEO Daymond John is out to tell the story of the FUBU fashion empire. More than just another amazing American success story, Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation.
Daymond John lays it all out on the line--his secrets to success, his triumphs, and his utter failures--to show what it takes to harness and display the power that resides in us all. Part autobiography and part blueprint for success, Display of Power is a purely compelling read for anyone who wants something bigger out of life.
With from-the-gut prose, Ira Judelson sheds light on the highs and lows of the bondsman life. But Judelson is no process server. He sees himself as a sort of modern day "macher"--using his juice as a bail bondsman to help friends old and new out of jams wherever he can. He is also a keenly observant and wildly charismatic insider who's seen it all.
Prepare to be shocked, but also informed in "The Fixer" as Judelson reveals the unwritten laws of the courtroom and even prison--not to mention the shameless activities of his unbelievable list of clients, including former New York Giants Plaxico Burress and Lawrence Taylor; rappers Ol' Dirty Bastard, Ja Rule, Lil' Wayne, and DMX; comedian Katt Williams; notorious Manhattan madam Kristin Davis; and former IMF chief Dominique Strauss-Kahn. You'll see why the "New York Times" describes Judelson as "an inevitable entry in the BlackBerrys of New York defense lawyers, an ATM for desperate rappers, actors, athletes, executives, and madams with pocketbooks much fatter than his."
"The Fixer" is a rollicking narrative that follows Judelson as he learns the ins and outs of the down-and-dirty world of bonds: which judge might let you slide, which ones have zero tolerance, which lawyers do pro bono for the right case, and the cops and DAs who believe in second chances. Judelson illuminates a world almost entirely opaque to the general public, but also entertains and informs with the inside scoop on the underbelly of the justice system.
Year after year, Sunday afternoons and Monday nights during the NFL season have belonged to men. While they cheer and argue play calls, the women in their lives are relegated to beer and chip detail. It's time for these women to join the action, and Holly Robinson Peete, star of "21 Jump Street," "For Your Love," and "Hangin' with Mr. Cooper," and wife of NFL quarterback Rodney Peete, has written this hip, smart, cheerful guide to help them do so.
In "Get Your Own Damn Beer, I'm Watching the Game!," Peete shares her infectious enthusiasm for pro football and takes the complexity out of the game by breaking it down to its component parts. She explains the role of each position player, provides a rundown of all on-field penalties and referees' hand signals, and offers an illustrated guide to some of the most common plays in the NFL. She gives her take on the most memorable plays in NFL history and dishes some inside dirt-in a breezy, girl-talkin' narrative that promises to turn the novice spectator into a well-informed football fanatic.