Ogilvy on Advertising in the Digital Age

By Miles Young

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.

This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.


NEW RELEASES: Business Books to Watch in January 2018

Posted January 2, 2018, 10:57 AM with category of Publishing Industry
These are some of the books we'll be getting between the covers of in January, 2018. Read more


  Choose a format

Price: $24.00/ea
LIST PRICE: $30.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $24.00 20%
25 - 99 $21.00 30%
100 - 499 $19.50 35%
500 - 999 $18.90 37%
ISBN: 9781635571462

About the Hardcover

Publisher Bloomsbury USA
Publish date 01/09/2018
Pages 288
ISBN-13 9781635571462
ISBN-10 1635571464
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.